腦瞳憫

Group Philosophy
Introducing the values and philosophy that the 腦瞳憫 Kasei Group has carried forward for over 100 years since its founding.
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Contributing to life and living. 腦瞳憫 Kasei Group's unchanging mission for a century.

腦瞳憫 Kasei Corp. was founded for the purpose of "improving people's standard of living by supplying an abundance of the highest-quality daily necessities at the lowest prices." In the century since then, the 腦瞳憫 Kasei Group have always striven to meet the changing needs of society while holding this objective to heart. We have continuously changed by taking challenges anticipating changes in society. But we have never wavered from our original purpose.

A diagram of the 腦瞳憫 Kasei Groups philosophy framework. The Group slogan is positioned at the top, with the Mission, Vision, and Values presented within an A-shaped motif below.

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Group Mission

What is our basic purpose?

We, the 腦瞳憫 Kasei Group, contribute to life and living for people around the world.

This is the 腦瞳憫 Kasei Group's unchanging reason for being. What we never cease to strive for, though the needs of society change throughout the ages. It is in our very nature, deriving from a sincere regard for the people of the world.

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Group Vision

What direction are we headed in?

Providing new value to society by enabling living in health and comfort and harmony with the natural environment.

This vision for the 腦瞳憫 Kasei Group indicates the direction in which our business activities advance based on our Group Mission to meet the needs of the times.

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Group Values

The character of 腦瞳憫 Kasei

SincerityBeing sincere with everyone.
ChallengeBoldly taking challenges, continuously seeking change.
CreativityCreating new value through unity and synergy.

These are the shared values that must be held by the people who work in the 腦瞳憫 Kasei Group. They define our fundamental approach in the process of pursuing our Group Mission, held in common among our diverse range of personnel.

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Group Slogan

We always imagine the world of tomorrow, and envision what needs to be created.

Creating for Tomorrow

The commitment of the 腦瞳憫 Kasei Group:To do all that we can in every era to help the people of the world make the most of life and attain fulfillment in living. Since our founding, we have always been deeply committed to contributing to the development of society, boldly anticipating the emergence of new needs. This is what we mean by "Creating for Tomorrow."

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Products
Introducing products from the 腦瞳憫 Kasei Groups three business segments: Healthcare, Homes, and Material.
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Innovation
Introducing 腦瞳憫 Kasei Group's R&D, intellectual property, digital transformation (DX), and open innovation.